What is Clean Beauty?

What is clean beauty?

Clean beauty has become a hot topic in recent years as consumers have become more aware of the potentially harmful ingredients in their personal care products. The clean beauty movement advocates for using non-irritating, non-toxic, and no contaminants in ingredients, environmentally friendly packaging, and transparent messaging.

Let’s start with clean ingredients…

Clean Ingredients:

The clean beauty movement emphasizes the use of ingredients that are safe for both humans and the environment. This means using ingredients that are free from potentially harmful chemicals, such as parabens, sulfates, and phthalates. What does this mean when you buy from Talent?: Our formulas have ZERO animal byproducts and are PETA (People for the Ethical Treatment of Animals) vegan-certified. Each product was carefully crafted to suit the most sensitive skin types, so we excluded fragrances and over 1,300 harmful ingredients.

One way to ensure the safety of ingredients is to look for products that have been verified by organizations like the Environmental Working Group (EWG). The EWG is a non-profit organization that provides consumers with information on the safety of personal care products. They evaluate products based on the safety of their ingredients, their potential impact on the environment, and the transparency of their labeling. 

Talent is one of the only men’s skincare brands to have their complete line of products EWG verified.

Now let’s look at what makes our packaging clean…

Clean Packaging:

In addition to clean ingredients, clean beauty also emphasizes environmentally friendly packaging. This means using packaging that is recyclable, biodegradable, or made from sustainable materials. What does this mean when you buy from Talent75% of our product packaging uses 30% recycled plastics, and all of our packaging can be recycled. Our padded shipping mailers are made from 100% recycled content and upcycled newspaper while also being biodegradable. 

In addition to our clean packaging, we’ve eliminated outer box packaging to reduce waste.


Finally, transparent messaging is an important aspect of clean beauty because it empowers consumers to make informed choices on products. When brands provide accurate information on their ingredients, testing processes, and environmental impact, it holds them accountable to their commitments. Transparency provides a safer and healthier community within the beauty industry.

You can find all of Talent’s clean efforts here.